16 New Brands Enter the Czech Market, Led by Food & Fashion

During the first half of this year, 16 new brands entered the Czech retail market. The majority opened in Prague (14), with one each in Ostrava and Pardubice. Food & beverage (7 brands) and fashion (4 brands) clearly lead the expansion, with most newcomers coming from Germany, Italy, and Romania. A further wave of major entries and flagship store openings is expected in the second half of the year.

Food & Beverage Drives Market Growth

Food & beverage remains the fastest-growing segment. A standout opening is BOSS Café on Prague’s Na Příkopě street—one of only a few worldwide. Additional new concepts include Choco Boss, Best Market, and Choco Choo, while YO! Sushi debuted in Homepark Zličín.

Market growth is also fueled by urban redevelopment. The revitalization of Jiřího z Poděbrad Square has attracted concepts such as Home of Dumplings. Prague continues to strengthen its appeal as a prime destination for international F&B brands, supported by strong purchasing power and tourism.

Fashion Expands Across Segments

The fashion segment remains highly active, with new entries including Alisia Enco, Kenneth Cole, and Digel. The luxury segment was enriched by Italian brand Ermanno Scervino on Pařížská Street.

Beyond fashion, new concepts span multiple categories—from premium outdoor furniture brand Dedon and electronics retailer Contakt to the first Warhammer store and children’s retailer Smyk..

Czech Market Attracts International Brands

The Czech Republic—particularly Prague—is increasingly positioned as a gateway to Central Europe. A combination of strong retail infrastructure, ongoing redevelopment, and rising consumer spending creates an attractive environment for long-term brand growth across sectors.

Strong Pipeline for the Second Half of the Year

Further major entries are expected in the coming months. In F&B, brands such as Krispy Kreme, Burgermeister, and Sticks’n’Sushi are set to arrive. In fashion, OVS, Ochnik, and Red Wing Shoes will expand the offer.

Luxury retail will be strengthened by brands like Longines, alongside new developments on Pařížská Street. Additional concepts include drugstore chains Normal and Müller, as well as the first international esports arena, SAW.

Year of Flagship Stores

2026 is also defined by flagship store openings. LEGO will open its flagship on Na Příkopě, Nike on Wenceslas Square, and Cartier will expand its presence on Pařížská. New projects from Peek & Cloppenburg, Patek Philippe, and Bechyně Watchmaking will further elevate the market.

Prague continues to solidify its position as a premier retail destination, attracting global brands and significant investment.