{"id":8110,"date":"2022-07-28T21:35:05","date_gmt":"2022-07-28T21:35:05","guid":{"rendered":"https:\/\/officeguide.cz\/cookies\/"},"modified":"2022-08-29T09:52:55","modified_gmt":"2022-08-29T09:52:55","slug":"cookies","status":"publish","type":"page","link":"https:\/\/officeguide.cz\/en\/cookies\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies"},"content":{"rendered":"<section id=\"text-block-skinny-block_630c8c46d63e6\" data-id=\"text-block-skinny-block_630c8c46d63e6\" class=\"width width--narrow section-spacing gt-block text-block-skinny\">\n\t<p class=\"detailPost-title\"><span style=\"font-size: 16px;\">Tyto webov\u00e9 str\u00e1nky provozuje spole\u010dnost Cushman &amp; Wakefield, Inc. sv\u00fdm jm\u00e9nem a&nbsp;jm\u00e9nem spole\u010dnost\u00ed sv\u00e9 skupiny, sv\u00fdch mezin\u00e1rodn\u00edch partnerstv\u00ed a&nbsp;p\u0159idru\u017een\u00fdch organizac\u00ed (\u201eC&amp;W\u201c, \u201emy\u201c nebo \u201en\u00e1\u0161\u201c).<\/span><\/p>\n<div class=\"detailPost-inset-inset\">\n<p>Tyto Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies tvo\u0159\u00ed sou\u010d\u00e1st Z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f, jejich\u017e zn\u011bn\u00ed lze nal\u00e9zt na adrese Cushman &amp; Wakefield Z\u00e1sady Ochrany Osobn\u00edch \u00dadaj\u016f (m\u016f\u017ee se zm\u011bnit). Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f pak tvo\u0159\u00ed sou\u010d\u00e1st Podm\u00ednek pou\u017eit\u00ed, kter\u00e9 upravuj\u00ed v\u00e1\u0161 p\u0159\u00edstup k&nbsp;t\u011bmto webov\u00fdm str\u00e1nk\u00e1m a&nbsp;jejich pou\u017e\u00edv\u00e1n\u00ed, v\u010detn\u011b ve\u0161ker\u00e9ho obsahu a&nbsp;slu\u017eeb nab\u00edzen\u00fdch na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch nebo jejich prost\u0159ednictv\u00edm (\u201ewebov\u00e9 str\u00e1nky\u201c). Pou\u017eit\u00edm t\u011bchto webov\u00fdch str\u00e1nek souhlas\u00edte s&nbsp;t\u00edm, \u017ee se budete \u0159\u00eddit na\u0161imi Z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f, v\u010detn\u011b t\u011bchto Z\u00e1sad pou\u017e\u00edv\u00e1n\u00ed cookies a&nbsp;Podm\u00ednek pou\u017eit\u00ed.<\/p>\n<h2>Co jsou to cookies?<\/h2>\n<p>Cookies jsou drobn\u00e9 textov\u00e9 soubory um\u00edst\u011bn\u00e9 ve va\u0161em po\u010d\u00edta\u010di, kter\u00e9 se v&nbsp;prost\u0159ed\u00ed internetu pou\u017e\u00edvaj\u00ed b\u011b\u017en\u011b. Existuj\u00ed r\u016fzn\u00e9 druhy cookies pln\u00edc\u00ed rozmanit\u00e9 funkce. Pat\u0159\u00ed k&nbsp;nim nap\u0159\u00edklad anal\u00fdza chov\u00e1n\u00ed u\u017eivatele p\u0159i&nbsp;pohybu na internetu nebo z\u00e1znam pohybu u\u017eivatele v&nbsp;r\u00e1mci webov\u00fdch str\u00e1nek tak, aby mu vlastn\u00edk webov\u00fdch str\u00e1nek v&nbsp;p\u0159\u00edpad\u011b, \u017ee je u\u017eivatel nav\u0161t\u00edv\u00ed znovu, mohl poskytnout mo\u017enosti p\u0159ipraven\u00e9 \u201ena m\u00edru\u201c, a&nbsp;to na z\u00e1klad\u011b informac\u00ed zaznamenan\u00fdch b\u011bhem jeho p\u0159edchoz\u00edch n\u00e1v\u0161t\u011bv.<\/p>\n<p>Cookies pou\u017e\u00edv\u00e1me k&nbsp;implementaci a&nbsp;z\u00e1znamu u\u017eivatelsk\u00fdch p\u0159edvoleb i&nbsp;k&nbsp;monitorov\u00e1n\u00ed u\u017eivatelsk\u00e9ho provozu na konkr\u00e9tn\u00edm webu. Pom\u00e1h\u00e1 n\u00e1m to pochopit, jak\u00fdm zp\u016fsobem u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed na\u0161e webov\u00e9 str\u00e1nky, d\u00edky \u010demu\u017e m\u016f\u017eeme zlep\u0161ovat jejich koncept, vzhled i&nbsp;funk\u010dnost.<\/p>\n<h2>P\u0159ijet\u00ed nebo zak\u00e1z\u00e1n\u00ed cookies<\/h2>\n<p>V\u011bt\u0161ina webov\u00fdch prohl\u00ed\u017ee\u010d\u016f cookies p\u0159ij\u00edm\u00e1. Pokud v\u0161ak nechcete, abychom shroma\u017e\u010fovali \u00fadaje o&nbsp;v\u00e1s touto metodou, m\u016f\u017eete tuto funkci v&nbsp;nastaven\u00ed sv\u00e9ho prohl\u00ed\u017ee\u010de zablokovat. Chcete-li smazat cookies, kter\u00e9 jsou ji\u017e ve va\u0161em po\u010d\u00edta\u010di ulo\u017eeny, prostudujte si laskav\u011b n\u00e1vod k&nbsp;pou\u017eit\u00ed sv\u00e9ho prohl\u00ed\u017ee\u010de. Tam naleznete i&nbsp;n\u00e1vod pro smaz\u00e1n\u00ed cookies ze sv\u00e9ho po\u010d\u00edta\u010de a&nbsp;zak\u00e1z\u00e1n\u00ed ukl\u00e1d\u00e1n\u00ed nov\u00fdch.<\/p>\n<p>V\u00edce informac\u00ed o&nbsp;cookies, v\u010detn\u011b dal\u0161\u00edch informac\u00ed o&nbsp;maz\u00e1n\u00ed nebo zak\u00e1z\u00e1n\u00ed cookies, naleznete na adrese:<span>\u00a0<\/span><a href=\"https:\/\/www.allaboutcookies.org\/\" target=\"_blank\" rel=\"noopener\">www.allaboutcookies.org<\/a><\/p>\n<h3>Cookies pou\u017e\u00edv\u00e1me:<\/h3>\n<ul>\n<li>ke shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed, kter\u00e9 n\u00e1m pomohou rozli\u0161it jednotliv\u00e9 n\u00e1v\u0161t\u011bvn\u00edky, k&nbsp;volb\u011b jazykov\u00fdch nastaven\u00ed na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a&nbsp;ke zp\u0159\u00edjemn\u011bn\u00ed jejich pou\u017e\u00edv\u00e1n\u00ed,<\/li>\n<li>k tvorb\u011b statistick\u00fdch v\u00fdkaz\u016f o&nbsp;aktivit\u00e1ch na webov\u00fdch str\u00e1nk\u00e1ch prost\u0159ednictv\u00edm analytick\u00fdch cookies, nap\u0159.&nbsp;ohledn\u011b po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f a&nbsp;jimi nav\u0161t\u00edven\u00fdch str\u00e1nek,<\/li>\n<li>k uchov\u00e1n\u00ed informac\u00ed o&nbsp;va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek.<\/li>\n<\/ul>\n<p><b>N\u00e1sleduj\u00edc\u00ed seznam obsahuje t\u0159i kategorie cookies, kter\u00e9 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch vyu\u017e\u00edv\u00e1me.<\/b><\/p>\n<ul>\n<li>naprosto nezbytn\u00e9 cookies<\/li>\n<li>cookies souvisej\u00edc\u00ed s&nbsp;v\u00fdkonnost\u00ed<\/li>\n<li>cookies souvisej\u00edc\u00ed s&nbsp;funk\u010dnost\u00ed<\/li>\n<\/ul>\n<p>Na\u0161e webov\u00e9 str\u00e1nky rovn\u011b\u017e obsahuj\u00ed cookies t\u0159et\u00edch stran, co\u017e jsou cookies, kter\u00e9 nevytv\u00e1\u0159\u00ed spole\u010dnost Cushman &amp; Wakefield. V&nbsp;n\u00e1sleduj\u00edc\u00edm textu naleznete popisy v\u0161ech uveden\u00fdch typ\u016f cookies.<\/p>\n<h2>Naprosto nezbytn\u00e9 cookies<\/h2>\n<p>Tento typ cookies je zcela z\u00e1sadn\u00ed, proto\u017ee v\u00e1m umo\u017e\u0148uje pohyb po&nbsp;webov\u00fdch str\u00e1nk\u00e1ch a&nbsp;vyu\u017e\u00edv\u00e1n\u00ed v\u0161ech jejich mo\u017enost\u00ed, k&nbsp;nim\u017e pat\u0159\u00ed nap\u0159\u00edklad p\u0159\u00edstup do zabezpe\u010den\u00fdch oblast\u00ed webov\u00fdch str\u00e1nek. Bez pou\u017eit\u00ed t\u011bchto cookies by nebylo mo\u017en\u00e9 poskytovat po\u017eadovan\u00e9 slu\u017eby jako p\u0159ihla\u0161ov\u00e1n\u00ed k&nbsp;\u00fa\u010dt\u016fm nebo k&nbsp;z\u00e1kaznick\u00fdm profil\u016fm. Tyto cookies o&nbsp;v\u00e1s nesb\u00edraj\u00ed \u017e\u00e1dn\u00e9 informace, kter\u00e9 by bylo mo\u017eno vyu\u017e\u00edt k&nbsp;marketingov\u00fdm \u00fa\u010del\u016fm nebo k&nbsp;z\u00e1znamu va\u0161eho pohybu po&nbsp;internetu.<\/p>\n<ul>\n<li>AUTH_COOKIE \u2013 tento typ cookie se pou\u017e\u00edv\u00e1 pro sledov\u00e1n\u00ed p\u0159ihl\u00e1\u0161en\u00ed u\u017eivatele a&nbsp;umo\u017e\u0148uje mu p\u0159\u00edstup do zabezpe\u010den\u00fdch \u010d\u00e1st\u00ed webov\u00fdch str\u00e1nek.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Cookies souvisej\u00edc\u00ed s&nbsp;v\u00fdkonnost\u00ed<\/h2>\n<p>Tyto cookies sb\u00edraj\u00ed informace o&nbsp;tom, jak n\u00e1v\u0161t\u011bvn\u00edci webov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed, nap\u0159\u00edklad jak\u00e9 str\u00e1nky nav\u0161t\u011bvuj\u00ed nej\u010dast\u011bji, a&nbsp;tak\u00e9 zda dost\u00e1vaj\u00ed z&nbsp;webov\u00fdch str\u00e1nek chybov\u00e1 hl\u00e1\u0161en\u00ed. Pou\u017e\u00edv\u00e1me \u0159adu r\u016fzn\u00fdch analytick\u00fdch webov\u00fdch cookies, kter\u00e9 jsou pops\u00e1ny n\u00ed\u017ee. Tyto analytick\u00e9 cookies n\u00e1m umo\u017e\u0148uj\u00ed zaznamen\u00e1vat informace jako nap\u0159\u00edklad: po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek (nov\u00ed a&nbsp;vracej\u00edc\u00ed se n\u00e1v\u0161t\u011bvn\u00edci), doba str\u00e1ven\u00e1 na webov\u00fdch str\u00e1nk\u00e1ch, po\u010det \u00fasp\u011b\u0161n\u00fdch registrac\u00ed, str\u00e1nky, p\u0159es n\u011b\u017e u\u017eivatel na web vstoupil a&nbsp;p\u0159es kter\u00e9 z&nbsp;n\u011bj ode\u0161el. To v\u0161e n\u00e1m umo\u017en\u00ed zjistit, jak n\u00e1v\u0161t\u011bvn\u00edci na\u0161e webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed, abychom n\u00e1sledn\u011b mohli zlep\u0161it jejich funk\u010dnost. Tyto cookies neshroma\u017e\u010fuj\u00ed osobn\u00ed \u00fadaje identifikuj\u00edc\u00ed n\u00e1v\u0161t\u011bvn\u00edka, nebo\u0165 \u00fadaje v&nbsp;nich obsa\u017een\u00e9 jsou anonymn\u00ed. N\u011bkter\u00e9 z&nbsp;nich v\u0161ak sleduj\u00ed IP adresu u\u017eivatele a&nbsp;poskytnou n\u00e1m tak informaci o&nbsp;tom, kter\u00e9 spole\u010dnosti na na\u0161e webov\u00e9 str\u00e1nky p\u0159istupuj\u00ed.<\/p>\n<ul>\n<li>SC_ANALYTICS_SESSION_COOKIE \u2013 analytick\u00e1 cookie od spole\u010dnosti<span>\u00a0<\/span><a href=\"https:\/\/www.sitecore.com\/\" target=\"_blank\" rel=\"noopener\">Sitecore<\/a>. Zaznamen\u00e1v\u00e1, kter\u00e9 str\u00e1nky nav\u0161t\u011bvujete a&nbsp;jak dlouho na nich z\u016fst\u00e1v\u00e1te, co\u017e vyu\u017e\u00edv\u00e1me k&nbsp;vylep\u0161ov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek. Tato cookie neslou\u017e\u00ed k&nbsp;identifikaci jednotlivc\u016f nav\u0161t\u011bvuj\u00edc\u00edch webov\u00e9 str\u00e1nky.<\/li>\n<li>SC_ANALYTICS_GLOBAL \u2013 analytick\u00e1 cookie od spole\u010dnosti<span>\u00a0<\/span><a href=\"https:\/\/www.sitecore.com\/\" target=\"_blank\" rel=\"noopener\">Sitecore<\/a>. Sleduje opakovan\u00e9 n\u00e1v\u0161t\u011bvy u\u017eivatele na webov\u00fdch str\u00e1nk\u00e1ch v&nbsp;r\u00e1mci jednoho roku, co\u017e vyu\u017e\u00edv\u00e1me k&nbsp;vylep\u0161ov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek. Tato cookie neslou\u017e\u00ed k&nbsp;identifikaci jednotlivc\u016f nav\u0161t\u011bvuj\u00edc\u00edch webov\u00e9 str\u00e1nky.<\/li>\n<li>ProspectFinder \u2013 analytick\u00e1 cookie od spole\u010dnosti<span>\u00a0<\/span><a href=\"https:\/\/enecto.com\/en\/Products\/Prospect_Finder\/\" target=\"_blank\" rel=\"noopener\">enecto<\/a><span>\u00a0<\/span>sleduje, kter\u00e9 str\u00e1nky u\u017eivatel v&nbsp;r\u00e1mci jedn\u00e9 n\u00e1v\u0161t\u011bvy shl\u00e9dl, a&nbsp;p\u0159i&nbsp;vstupu na webov\u00e9 str\u00e1nky rozpozn\u00e1 u\u017eivatele z&nbsp;\u0159ad spole\u010dnost\u00ed na z\u00e1klad\u011b jejich IP adres. Na z\u00e1klad\u011b IP adres sledujeme, kter\u00e9 spole\u010dnosti p\u0159istupuj\u00ed na na\u0161e webov\u00e9 str\u00e1nky. Tato cookie neslou\u017e\u00ed k&nbsp;identifikaci jednotlivc\u016f nav\u0161t\u011bvuj\u00edc\u00edch webov\u00e9 str\u00e1nky.<\/li>\n<li>Google Analytics cookie (&#8220;_utma\/b\/z2) \u2013 analytick\u00e1 cookie od spole\u010dnosti Google umo\u017e\u0148uje m\u011b\u0159it a&nbsp;analyzovat informace o&nbsp;n\u00e1v\u0161t\u011bvn\u00edc\u00edch, jako nap\u0159\u00edklad pou\u017e\u00edv\u00e1n\u00ed webov\u00e9ho prohl\u00ed\u017ee\u010de, po\u010dty n\u00e1v\u0161t\u011bvn\u00edk\u016f a&nbsp;nav\u0161t\u00edven\u00e9 str\u00e1nky. Tyto informace vyu\u017e\u00edv\u00e1me k&nbsp;vylep\u0161ov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek. Informace o&nbsp;tom, jak vyu\u017e\u00edv\u00e1te na\u0161e webov\u00e9 str\u00e1nky (v\u010detn\u011b va\u0161\u00ed IP adresy), vygenerovan\u00e9 prost\u0159ednictv\u00edm t\u00e9to cookie, budou odesl\u00e1ny spole\u010dnosti Google a&nbsp;ulo\u017eeny na jej\u00edch serverech v&nbsp;USA.\/<\/li>\n<\/ul>\n<p>Cookies se mohou zm\u011bnit, vy\u017e\u00e1d\u00e1-li si to zm\u011bna funk\u010dnosti webov\u00fdch str\u00e1nek.<\/p>\n<h2>Cookies souvisej\u00edc\u00ed s&nbsp;funk\u010dnost\u00ed<\/h2>\n<p>Tyto cookies umo\u017e\u0148uj\u00ed na\u0161im webov\u00fdm str\u00e1nk\u00e1m zaznamenat va\u0161e volby (jako nap\u0159.&nbsp;u\u017eivatelsk\u00e9 jm\u00e9no, jazyk nebo region, v&nbsp;n\u011bm\u017e se nach\u00e1z\u00edte) a&nbsp;poskytovat roz\u0161\u00ed\u0159en\u00e9 slu\u017eby. Informace sb\u00edran\u00e9 t\u011bmito cookies jsou obvykle anonymizov\u00e1ny. Neshroma\u017e\u010fuj\u00ed o&nbsp;v\u00e1s \u017e\u00e1dn\u00e9 informace vyu\u017eiteln\u00e9 pro reklamn\u00ed \u00fa\u010dely ani nesleduj\u00ed v\u00e1mi nav\u0161t\u011bvovan\u00e9 internetov\u00e9 str\u00e1nky.<\/p>\n<ul>\n<li>USE_COOKIES \u2013 cookies pou\u017e\u00edvan\u00e9 pro zji\u0161\u0165ov\u00e1n\u00ed, zda m\u00e1 u\u017eivatel povoleno pou\u017eit\u00ed cookies.<\/li>\n<li>PREFERRED_SITE &#8211; pomoc\u00ed t\u00e9to cookie se zji\u0161\u0165uje preferovan\u00e1 zem\u011b u\u017eivatele.<\/li>\n<li>Website#lang \u2013 cookie od spole\u010dnosti<span>\u00a0<\/span><a href=\"https:\/\/www.sitecore.com\/\" target=\"_blank\" rel=\"noopener\">Sitecore<\/a><span>\u00a0<\/span>sleduje volbu jazyka u\u017eivatele. N\u00e1zev t\u00e9to cookie se li\u0161\u00ed podle nastaven\u00e9ho jm\u00e9na webu (nap\u0159.&nbsp;cushwake#lang).<\/li>\n<\/ul>\n<p>Cookies se mohou zm\u011bnit, vy\u017e\u00e1d\u00e1-li si to zm\u011bna funk\u010dnosti webov\u00fdch str\u00e1nek.<\/p>\n<h2>Webov\u00e9 maj\u00e1ky (Web Beacons)<\/h2>\n<p>V na\u0161ich e-mailech m\u016f\u017eeme rovn\u011b\u017e vyu\u017e\u00edvat pixelov\u00e9 technologie (zn\u00e1m\u00e9 rovn\u011b\u017e jako \u201ewebov\u00e9 maj\u00e1ky\u201c nebo \u201etransparentn\u00ed GIFy\u201c). Tyto webov\u00e9 maj\u00e1ky mohou b\u00fdt pou\u017eity spole\u010dn\u011b s&nbsp;informacemi sebran\u00fdmi pomoc\u00ed cookies k&nbsp;identifikaci na\u0161ich u\u017eivatel\u016f a&nbsp;p\u0159izp\u016fsoben\u00ed na\u0161ich webov\u00fdch str\u00e1nek, kdykoli je to mo\u017en\u00e9, a&nbsp;tak\u00e9 k&nbsp;hodnocen\u00ed \u00fasp\u011b\u0161nosti na\u0161ich marketingov\u00fdch kampan\u00ed.<\/p>\n<p>Pokud nap\u0159\u00edklad u\u017eivatel otev\u0159el n\u00e1\u0161 e-mail obsahuj\u00edc\u00ed webov\u00e9 maj\u00e1ky a&nbsp;p\u0159ijal cookies na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, pak m\u016f\u017eeme zjistit, kdy u\u017eivatel n\u00e1\u0161 e-mail otev\u0159el, p\u0159iv\u00edtat u\u017eivatele na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch adresn\u011b a&nbsp;sledovat, kter\u00e9 str\u00e1nky u\u017eivatel na na\u0161em webu nav\u0161t\u00edv\u00ed.<\/p>\n<p>Nechcete-li webov\u00e9 maj\u00e1ky pou\u017e\u00edvat, doporu\u010dujeme v\u00e1m \u0159\u00eddit se n\u00e1vodem na smaz\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch cookies a&nbsp;zak\u00e1z\u00e1n\u00ed p\u0159ijmu nov\u00fdch cookies, kter\u00fd naleznete po&nbsp;klepnut\u00ed na odkaz www.allaboutcookies.org\/manage-cookies .<\/p>\n<p><b>Tyto z\u00e1sady mohou b\u00fdt kdykoli aktualizov\u00e1ny.<\/b><\/p>\n<p><b>Vezm\u011bte pros\u00edm na v\u011bdom\u00ed, \u017ee zak\u00e1\u017eete-li cookies, m\u016f\u017ee doj\u00edt k&nbsp;omezen\u00ed n\u011bkter\u00fdch funkc\u00ed na\u0161ich webov\u00fdch str\u00e1nek a&nbsp;nemus\u00edte b\u00fdt schopni vyu\u017e\u00edt n\u011bkter\u00fdch jejich vlastnost\u00ed.<\/b><\/p>\n<p><b>M\u00e1te-li jak\u00e9koli dotazy ohledn\u011b Z\u00e1sad pou\u017e\u00edv\u00e1n\u00ed cookies spole\u010dnosti Cushman &amp; 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